One of my friend used to work for H Samuel. I remember her interview were very straigh forward howeevr it was years ago so i don’t know how they do it now.
They are asking your retail experience if its a retail position. strengths, weakness, are you motivated etc.
And some other retail related questions such as What good customer service about…
Retail posotion is all about selling so if you show they your sales skills then you should be fine.
Good luck 🙂