I have just completed the recruitment and selection for a high street jeweller and would echo the comments above.
I would also add that when you have this number of candidates you do not read every word of the CV especially if someone has written war and peace.
I would avoid using the same CV if you are looking for positions in different occupations.
To stand out put yourself in the Recruiting Companies shoes, think then about the role and the attributes that you think are important in the role then highlight this in your experience. They will have a list of attributes they are looking for high light these and make it obvious that you have the skills, experience, attitude, personality etc.
So for a retail sales position, highlight experience in Customers Service or Sales, understand that the role will also include merchandising and presentation.
Good luck