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Home » Topics » Careers in Retail » Creative Marketing Manager

Creative Marketing Manager

Last updated : 4 March 2019

  • This topic has 0 replies, 1 voice, and was last updated 14 years, 8 months ago by Learnist Careers.
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  • September 10, 2010 at 10:07 am #31754
    Learnist Careers
    Participant

    Tesco is a great place to work – whether you’re planning the layouts of our aisles, sourcing products in Thailand or improving our supply chain in Turkey.

    We have become a market leader by doing the little things that really matter for our customers and staff.

    We believe in treating each other with respect, giving everyone an equal opportunity to get on.

    It’s our people that make the difference every day – helping us create value for our customers and earning their loyalty for life.

    Job Specification:

    We are currently presenting the opportunity for a Creative Marketing Manager to join our UK Clothing Direct team.

    As a Marketing Manager, your role will be to build awareness of the online web site by managing all dedicated offline marketing for Direct

    This role and responsibilities include the delivery of –

    Direct Media Plan

    Offline Acquisition marketing (as required)

    Direct Media Budget

    All Direct literature/advertising

    The creative content for the web site and e-mail

    Online photography management

    Online market research as required

    This will be delivered by –

    Working with the Direct Trading Manager to deliver the creative element of the weekly up-dates for the site and e-mail – including copywriting

    Managing the workload of the external online design agency

    Managing the relationship between agencies; and key stakeholders within Tesco to deliver the media plan

    Working with the online marketing team to develop integrated blogging events and offline activity for online social networking including Facebook; Twitter & YouTube

    Managing the offline marketing link between Direct and third party product on the site

    Managing all competitions online and the fulfilment of these competitions

    Ad hoc projects as required

    Candidate Specification:

    The successful individual will have:

    Strong communication and negotiation skills

    Ability to see large projects through from planning to implementation and then review

    Ability to translate trading messages into customer facing communication

    Organisational skills

    An excellent eye for detail

    Copywriting skills

    Previous online marketing experience is a must

    Job Title      UK Clothing – Direct – Creative Marketing Manager
    Location    Welwyn Garden City, Hertfordshire
    Job Number    128169819
    Posted    08/09/2010
    Job Type      Permanent
    Contract Length    N/A
    Start Date   
    Contact Details   
                                                                    Register your CV and  Apply

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