September 10, 2010 at 10:07 am #31754Learnist CareersParticipant
Tesco is a great place to work – whether you’re planning the layouts of our aisles, sourcing products in Thailand or improving our supply chain in Turkey.
We have become a market leader by doing the little things that really matter for our customers and staff.
We believe in treating each other with respect, giving everyone an equal opportunity to get on.
It’s our people that make the difference every day – helping us create value for our customers and earning their loyalty for life.
We are currently presenting the opportunity for a Creative Marketing Manager to join our UK Clothing Direct team.
As a Marketing Manager, your role will be to build awareness of the online web site by managing all dedicated offline marketing for Direct
This role and responsibilities include the delivery of –
Direct Media Plan
Offline Acquisition marketing (as required)
Direct Media Budget
All Direct literature/advertising
The creative content for the web site and e-mail
Online photography management
Online market research as required
This will be delivered by –
Working with the Direct Trading Manager to deliver the creative element of the weekly up-dates for the site and e-mail – including copywriting
Managing the workload of the external online design agency
Managing the relationship between agencies; and key stakeholders within Tesco to deliver the media plan
Working with the online marketing team to develop integrated blogging events and offline activity for online social networking including Facebook; Twitter & YouTube
Managing the offline marketing link between Direct and third party product on the site
Managing all competitions online and the fulfilment of these competitions
Ad hoc projects as required
The successful individual will have:
Strong communication and negotiation skills
Ability to see large projects through from planning to implementation and then review
Ability to translate trading messages into customer facing communication
An excellent eye for detail
Previous online marketing experience is a must
Job Title UK Clothing – Direct – Creative Marketing Manager
Location Welwyn Garden City, Hertfordshire
Job Number 128169819
Job Type Permanent
Contract Length N/A
Register your CV and Apply
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