Creative Marketing Manager

Tesco is a great place to work – whether you’re planning the layouts of our aisles, sourcing products in Thailand or improving our supply chain in Turkey.

We have become a market leader by doing the little things that really matter for our customers and staff.

We believe in treating each other with respect, giving everyone an equal opportunity to get on.

It’s our people that make the difference every day – helping us create value for our customers and earning their loyalty for life.

Job Specification:

We are currently presenting the opportunity for a Creative Marketing Manager to join our UK Clothing Direct team.

As a Marketing Manager, your role will be to build awareness of the online web site by managing all dedicated offline marketing for Direct

This role and responsibilities include the delivery of –

Direct Media Plan

Offline Acquisition marketing (as required)

Direct Media Budget

All Direct literature/advertising

The creative content for the web site and e-mail

Online photography management

Online market research as required

This will be delivered by –

Working with the Direct Trading Manager to deliver the creative element of the weekly up-dates for the site and e-mail – including copywriting

Managing the workload of the external online design agency

Managing the relationship between agencies; and key stakeholders within Tesco to deliver the media plan

Working with the online marketing team to develop integrated blogging events and offline activity for online social networking including Facebook; Twitter & YouTube

Managing the offline marketing link between Direct and third party product on the site

Managing all competitions online and the fulfilment of these competitions

Ad hoc projects as required

Candidate Specification:

The successful individual will have:

Strong communication and negotiation skills

Ability to see large projects through from planning to implementation and then review

Ability to translate trading messages into customer facing communication

Organisational skills

An excellent eye for detail

Copywriting skills

Previous online marketing experience is a must

Job Title      UK Clothing – Direct – Creative Marketing Manager
Location    Welwyn Garden City, Hertfordshire
Job Number    128169819
Posted    08/09/2010
Job Type      Permanent
Contract Length    N/A
Start Date   
Contact Details   
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